CSR & Grassroots NGOs: Unlocking Real Impact for India’s Communities : A Whitepaper by HEEALS

CSR & Grassroots NGOs: Unlocking Real Impact for India’s CommunitiesA Whitepaper by HEEALS

Executive Summary

Despite India’s progressive CSR law mobilizing billions of rupees annually, thousands of small, community-based NGOs—organizations doing incredible, high-impact work at the grassroots—struggle to access CSR funding.

This whitepaper highlights why CSR must rethink its approach and actively collaborate with grassroots NGOs like HEEALS. It outlines challenges, opportunities, and actionable strategies to build inclusive, high-impact CSR portfolios that go beyond optics and create deep, lasting change.

The Current CSR Landscape: Progress with Gaps

India is one of the few countries in the world where CSR spending is legally mandated. According to the Ministry of Corporate Affairs, CSR spending crossed ₹30,000 crores in FY 2022–23. Major investments have been made in education, healthcare, skill development, and rural development.

However, the beneficiaries of this funding are often large, well-known NGOs with established visibility and capacity. Smaller, grassroots organizations—like HEEALS—are left out, even though they work with the most marginalized populations and have proven, cost-effective interventions.

The Grassroots Struggle

Despite being deeply embedded in communities, solving real problems, and driving sustainable change, grassroots NGOs face three persistent challenges:

❌ They don’t have a big brand name – Corporates prefer large NGOs for credibility and publicity.
❌ They lack resources for polished reports & presentations – Proposal writing, impact measurement, and compliance take up disproportionate energy.
❌ They are invisible on donor platforms – Without networks and visibility, they remain off the radar of CSR managers.

But here’s the reality: impact isn’t measured by the size of an organization—it’s measured by the change they create.

Hidden Costs of Ignoring Small NGOs

When CSR funds bypass grassroots organizations, there are consequences:

• Missed Reach: Marginalized communities in remote areas stay untouched.
• Loss of Contextual Solutions: Large programs may not be culturally sensitive, leading to low adoption.
• Reduced ROI: Large NGOs may have higher overhead costs, resulting in lower per-rupee impact.

Why CSR Should Support Grassroots NGOs

They Understand the Ground Reality
Grassroots NGOs work where large organizations often can’t—villages, slums, and semi-urban belts—building trust with communities.

They Create Sustainable Change
Because they are part of the community, they focus on long-term, trust-based solutions rather than short-term campaigns.

They Deliver High ROI
A fraction of the funds given to a large NGO can transform a grassroots project—maximizing impact per rupee spent.

A Smarter CSR Strategy: What Needs to Change

CSR must go beyond compliance and optics. Here’s how corporates can unlock real impact:

1. Diversify Your CSR Portfolio

Balance investments between large and small NGOs to achieve both scale and depth of impact.

2. Pilot Small Grants, Then Scale

Start with ₹10–20 lakh projects to build trust and evaluate impact before scaling funding.

3. Invest in Capacity Building

Support grassroots NGOs in strengthening governance, compliance, and reporting—not just project funding.

4. Simplify Processes

Make proposals and reporting formats accessible to small NGOs, reducing administrative burdens.

5. Measure Impact, Not Optics

Focus on lives changed, not logos displayed. Impact data matters more than branding opportunities.

HEEALS: A Case Study for CSR Partnership

HEEALS has been working since 2010 to address urgent issues like:

• Menstrual Hygiene: Pads distribution, awareness workshops, and taboos reduction.
• Mental Health & Gender Equality: School-based counseling and community awareness.
• WASH: Safe drinking water and sanitation programs in rural schools.
• Child Marriage & Dowry Prevention: Legal literacy campaigns and stakeholder dialogues.
• Food & Mood Program : Distributed Nutritious Food Packets and Organized Workshop
• Health, Education, Environment and Skill learning programs .

With limited resources, HEEALS has positively impacted thousands of children and women in Meerut, Gurgaon, and other NCR regions. CSR support could scale these efforts to reach tens of thousands more.

Call to Action for Corporate CSR Leaders

 CSR is about impact, not just optics.

• Corporates: Open your doors to small, credible NGOs and create a balanced portfolio.
• Policymakers: Incentivize CSR collaborations with grassroots organizations.
• NGOs: Continue building credibility, document impact rigorously, and seek partnerships.

Supporting grassroots NGOs like HEEALS ensures no community is left behind and that CSR truly delivers on India’s promise of inclusive growth.

Email: communications@heeals.org

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A Call for Grassroots Funding

A Call for Grassroots Funding

In India, grassroots non-governmental organizations (NGOs) play a crucial role in addressing the needs of local communities and contributing to sustainable development. However, many of these grassroots NGOs face significant challenges in accessing funding and resources, particularly from Corporate Social Responsibility (CSR) companies, which often prioritize larger foundations and NGOs. At Heeals (Health, Education, Environment And Livelihood Society), our vision is to empower communities across India to use their resources and skills to improve the quality of life, environment, education, and livelihood.

Our mission is to create a vibrant civil society organization committed to safeguarding health, environment, education, and livelihood to promote sustainable development. As a grassroots NGO, we have struggled to secure funding from CSR companies, hindering our ability to implement impactful projects that address the pressing needs of our local communities. Despite our commitment to the sustainable development goals outlined in part IV of the Indian constitution and the global development agenda, we continue to face barriers in accessing financial support to achieve our goals and objectives. Our core focus is to create a self-sustained society in India by empowering local communities through education, knowledge, and skill-building to eradicate menstrual poverty.

We strongly advocate for the government to make it mandatory for CSR companies to allocate a portion of their funding to grassroots NGOs like Heeals. By doing so, we can ensure that the resources and expertise of CSR companies are equitably distributed among NGOs of all sizes. Grassroots organizations, like ours, are deeply rooted in the communities they serve and have a profound understanding of their needs and challenges. By supporting grassroots NGOs, CSR companies can have a more significant and sustainable impact on the lives of those they aim to help.Grassroots NGOs are essential pillars of sustainable development, driving positive change at the community level. Heeals is committed to its vision and mission of empowering local communities to achieve a self-sustained society in India. However, we face the challenge of limited funding and resources, hindering our ability to realize our goals and objectives fully. 

We urge the government to take steps to ensure that CSR funding is accessible to grassroots NGOs like ours, as this will result in more comprehensive and equitable development across the nation.

Together, we can work towards a brighter and more sustainable future for all of India's communities.

Companies ,CSR Bodies ,Organisation ,Foundation and Philathropist Please Contact Us at : communications@heeals.org

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WHY DO GRASSROOTS MATTER?

 

WHY DO GRASSROOTS MATTER?

 

By Sachin S Solanki

 

In today’s world where development still remains to percolate down to the lowest of the low sections, no country can truly deliver on its promises without a stable and empowered civil society. Therefore, asustainable network of bodies and non-governmental organisations (NGOs) is a sine qua nonfor plugging the gaps in the service delivery to the last mile. However, it cannot be undermined that NGOs unlike a ‘for-profit’ institution lack sufficient resources and revenue to fund their services. The issue becomes accentuated when we look at the sections of civil society that work directly at the grassroots level.

 

GRASSROOTS MATTER

 

Grassroots NGOs are located at the critical intersection of a range of institutions that mark our society such as race, caste, religion, community, family and gender to name a few. By their proximity to these institutions at the ground level, they are better aware of the nitty-gritty of local functioning that is often overlooked and underminedby the more centralised and unreachable parts of civil society.A large well-funded NGO undoubtedlyhas a better efficiencyand logistical capacity to deliver on a range of commitments, but it is also found that owing to their very centralised and strait-jacket nature, accessibility and reachability to the final mile is often piecemeal. Per contra, NGOs and civil society organisations working on a localised level amongst people are more effective in organising local participation and promising better outcomes.

 

Furthermore, it has been observed that the motives of civil society are better translated into real outcomes if local communities are involved in the process. Be it through teaching, distribution of sanitary pads or raising funds for a local calamity, grassroots NGOs because of their close-knit size are a perfect platform for people to become the change they wish to see. Grassroots civil society also plays a vital role in accomplishing better standards of living, enhanced skills, and empowerment of youth, women and minorities.

 

Last but not least, localised NGOs are also significant because of their democratic ability to encourage effective communication around key issues, where all viewpoints are heard and deliberated upon. This is in stark contrast to the more centralised and non-localised bodies where, more often than not, a dominant viewpoint with more muscle and money power gets more credit and representation in the decision-making processes.

 

A TALE OF BROKEN FUNDING

 

For civil society, means to access funding are grossly limited. Corporate Social Responsibility or CSR funding forms one of the few channels and hence becomes a major portion of funding for civil society. Other options are localised fundraising and receiving resources through charityor donations. However, over time it has been noticed that CSR funding is often skewed and marred by a range of different biases. Be it the regional bias where funding is targeted to a selectgeography or region, or the bias in favour of a certain sector.

 

A recent study by Ashoka University brings to notice that more than 50% of CSR companies are concentrated in prosperous states like Maharashtra, Tamil Nadu, and Karnataka, while states such as Madhya Pradesh, Haryana, Bihar and Uttar Pradesh receive little. Another issue at play here is the pronounced lack of diversity in terms of sectors receiving funding. A study by Economic Times points to an asymmetrical situation where funding towards certain sectors like education and pollution outweighs other areas like menstruation, gender-based violence and internet disparity. This skewed spending becomes a major obstacle for sections of civil society that are dedicated to a single issue or cause.

 

It is also true that in recent times, big corporates have come up with their own ‘personalized’ civil society and NGOs, thereby diverting their funds to their own bodies. This in turn fuels a self-sustaining and self-serving cycle that excluded grassroots and localised bodies. Another important and undeniable role is played by the citizen themselves, after all a civil society without a society to back it up becomes dysfunctional. It has been found that charity and donations offered by people are either grossly inadequate or often remain largely skewed in favour of someone or something.

 

Gaurav Kashyap, Managing Director at HEEALS, a grassroots Non-Profit/NGO based in Gurgaon shared his experience of the struggle that NGOs and civil society bodies like HEEALS face while accessing funding. “Despite working for 12 years at the grassroots level working in diverse fields such as Health,Education, Environment,Water, Sanitation, Menstrual hygiene,Gender Equality Projects, the CSR funding has never really come through”, he adds. This not only underlines the strain and disadvantages that localised non-profit bodies undergo in search of funds but also seriously undermines the confidence of today’s youth in the efficacy of civil society. Furthermore, it gives rise to poor incentives and massive roadblocks for NGOs and other localised bodies like HEEALS in their objective of going the extra mile in public service delivery.

 

WAY FORWARD

 

So far we have seen that localised NGOs lack the wherewithal to infuse their processes with capital and efficiency. Lack of funding dents their resource mobilization ability and eventually unleashesa perpetuating cycle of inability and deficiency. But, there is a way out of this.

 

Firstly, we have to understand that a robust and self-reliant civil society is not a threat to the security and stability of society but a supporter of it. They play a critical role in bridging the gaps between the Government and the people. A strengthened civil society helps nurture deep linkages between the process of policy-making and the people who have a stake in the making of the policy. So, in a way, it is true that an empowered civil society ensures an empowered citizenry and hence we must do all that it takes to infuse power in the hands of the civil society.

 

Second, civil society too has to come up with fresh, creative and innovative ways to engage with diverse sections of the society and ensuring that they do not become echo chambers of a single ideology or political persuasion. Attempts must be made to stay relevant and close to the issues they seek to redress. For this, a continuous and constructive engagement with all stakeholders is necessary.

 

To conclude, an empowered civil society guarantees the realization of Mahatma Gandhi’s idea of trusteeship, interdependence and bonding between the rich and the underprivileged, where society becomes a complete whole of many connected parts. What is needed is an ecosystem where Government, Non-Government Organisations and the Corporate Sector can come together and join hands in ensuring effective and inclusive service delivery.

 

***

 

About-

 

Sachin S Solanki is a volunteer at HEEALS NGO, Gurgaon, India.

How our Cloth Donation Drive Works!

 

How our Cloth Donation Drive Works!

Education is dependent on multiple factors – the availability of stationery items being one of them. The educational system in our side of the world is inclined to promote technology and digitization. But you can’t deny the fact that the pencil remains to be a powerful tool. Like books, it is the first step to embark on an educational journey. Is it not? And yet, many children from marginalized and vulnerable communities try to get an education but don’t have access to basic school supplies. Due to social, economical problems they are unable to access to the required stationary. What can a pencil do for all of us? Amazing things. It can write transcendent poetry, uplifting music, or life-changing equations; it can sketch the future, give life to untold beauty, and communicate the full-force of our love and aspirations.

We at HEEALS  will Give Clothes To Needy One And Sell Old Clothes And the Money Gain

ed in return will go to the Stationary Donation Drive organized for children from marginalized & Vulnerable communities in National Capital Region, Delhi, Gurgaon and Uttar Pradesh Schools .

This  Stationary drive is open all round the year to reach many children . Stationary item set cost Rs. 10 which include one pencil, ruler, eraser and pen which can be earned by selling old clothes only. Isn’t it wonderful how much of a difference we all can make in somebody’s lives by a simple act of generosity. Become a helping hand in Children Education. Not everybody gets an opportunity to give. You have the privilege to do so.

For Donation Please Contact Us At Email : communications@heeals.org

World Water Day -2023!

 

World Water Day is about accelerating change to solve the water and sanitation crisis. Dysfunction throughout the water cycle undermines progress on all major global issues, from health to hunger, gender equality to jobs, education to industry, and disasters to peace. In 2015, the world committed to Sustainable Development Goal (SDG) 6
 as part of the 2030 Agenda – the promise that everyone would have safely managed water and sanitation by 2030. Right now, we are seriously off-track. Billions of people and countless schools, businesses, healthcare centers, farms, and factories are being held back because their human rights to water and sanitation still need to be fulfilled. There is an urgent need to accelerate change – to go beyond ‘business as usual.’ The latest data show that governments must work on average four times faster to meet SDG 6 on time, but this is not a situation that any single actor or group can solve.

Water affects everyone, so we need everyone to take action.

Did you know?

1.4 million people die annually and 74 million will have their lives shortened by diseases related to poor water, sanitation and hygiene. (WHO 2022)

Today, 1 in 4 people – 2 billion people worldwide – lack safe drinking water. (WHO/UNICEF 2021)

Almost half of the global population – 3.6 billion people – lack safe sanitation. (WHO/UNICEF 2021)

Globally, 44 per cent of household wastewater is not safely treated. (UN-Water 2021)

Global water demand (in water withdrawals) is projected to increase by 55 per cent by 2050. (OECD 2012)

For Companies Like To Associate With Us Under CSR Projects . Please Contact Us At : communications@heeals.org

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World Toilet Day 2022 is 'Making the Invisible Visible'

World Toilet Day 2022 is 'Making the Invisible Visible'

Sanitation for all is a global development priority. HEEALS encourage behavioural change and the implementation of policies to increase access to sanitation among the poor, along with a call to end the practice of open-air defecation, which it deemed extremely harmful to public health. Hygiene promotion, the provision of basic sanitation services, and sewerage and wastewater treatment and reuse in the context of integrated water management is our prime prime priority.

World Toilet Day is 'Making the Invisible Visible', which focuses on the impact of poor sanitation on groundwater, and how inadequate sanitation systems spread human waste into rivers, lakes and soil, polluting underground wate.

Groundwater and sanitation – making the invisible visible

World Toilet Day 2022 focuses on the impact of the sanitation crisis on groundwater.  


This observance, held annually since 2013, celebrates toilets and raises awareness of the 3.6 billion people living without access to safely managed sanitation. It is about taking action to tackle the global sanitation crisis and achieve Sustainable Development Goal 6: sanitation and water for all by 2030.

The 2022 campaign ‘Making the invisible visible’ explores how inadequate sanitation systems spread human waste into rivers, lakes and soil, polluting underground water resources.

However, this problem seems to be invisible. Invisible because it happens underground. Invisible because it happens in the poorest and most marginalized communities.

Groundwater is the world’s most abundant source of freshwater. It supports drinking water supplies, sanitation systems, farming, industry and ecosystems. As climate change worsens and populations grow, groundwater is vital for human survival.

The central message of World Toilet Day 2022 is that safely managed sanitation protects groundwater from human waste pollution. Currently, the world is seriously off track to meet the promise of Sustainable Development Goal (SDG) 6.2: to ensure safe toilets for all by 2030.

The campaign urges governments to work on average four times faster to ensure SDG 6.2 is achieved on time. Policymakers are also called upon to fully recognize the connection between sanitation and groundwater in their plans to safeguard this vital water resource.

Key messages you should know on World Toilet Day 2022

• Safe sanitation protects groundwater. Toilets that are properly sited and connected to safely managed sanitation systems, collect, treat and dispose of human waste, and help prevent human waste from spreading into groundwater.

• Sanitation must withstand climate change. Toilets and sanitation systems must be built or adapted to cope with extreme weather events, so that services always function and groundwater is protected.

• Sanitation action is urgent. We are seriously off track to ensure safe toilets for all by 2030. With only eight years left, the world needs to work four times faster to meet our promise.

Did you know?

• 3.6 billion people live without access to a safe toilet. (WHO/UNICEF 2021)

• Groundwater accounts for approximately 99 per cent of all liquid freshwater on Earth. (UN-Water 2022)

• Groundwater provides half of all water withdrawn for domestic use, including the drinking water for the vast majority of the rural population. (UN-Water 2022)

• Globally, at least 2 billion people use a drinking water source contaminated with faeces. (WHO 2019)

• Every day, over 800 children under age five years old die from diarrhoea linked to unsafe water, sanitation and poor hygiene. (UNICEF 2021)

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What is the Government doing for GRASSROOTS Nonprofit/NGOs?

 

What is the Government doing for GRASSROOTS Nonprofit/NGOs?

• by Valentina

 

NGOs and nonprofit organizations can only exist thanks to donations from generous people and grants from the Government, which together cooperate to build a sustainable development in the economic, social, ecological and political areas. 

When governments become more pluralistic, many of these organizations attempt to build on the new possibilities for citizen participation and NGO policy influence. 

Grassroots groups and support organizations help give voice to those that can’t by their own, they play a crucial part in improving democracy and the skills of citizenship essential to healthy societies.

Localized philanthropy is gaining momentum with funders, who are fostering program ownership by empowering local stakeholders. 

This approach disrupts the traditional international development framework. 

Here are some reasons why the Government should render grants for grassroots NGOs easier, instead of facilitating only big international foundations.

1. More Ownership: Local nonprofits are ever more engaged in the long-term outcome of their work. As members of the community they serve, they have a strong incentive to find relevant, practical solutions.
2. Local knowledge: Local nonprofits people have more knowledge about local conditions and context than international NGOs.
3. Higher Return on Investment: Directly supporting the operations and sustainability of local organizations offers a lower cost structure and a stronger foundation for long-term impact.
4. Diversification: Funders, like private investors, can increase their chances of reaching a desired impact through a portfolio of local partnerships. This approach creates multiple opportunities for growth and impact.

To do so, a percentage of CSR activities should go to local NGOs, apart from firms’ own and big foundations.

For CSR Projects Companies & Organization Please Email At : communications@heeals.org

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We Request To All The People To Help and Support Our Work .

Please Donate / Support Us In Anyway You Can. Spread Share Support #HEEALS Donation Details Are Below:

DONATORS LOCATED IN INDIA 

Account Number: 002101200566 Bank: ICICI Address: ICICI, Gurgaon Branch Sco-18 & 19 Sector -14, Huda Shopping Center. Gurgaon -122001 RTGS/NEFT IFSC CODE: ICIC0000021

INTERNATIONAL DONATORS Please email: communications@heeals.org Forward this message to your contacts to help this campaign reach its goal! 

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How to embrace a grassroots approach to CSR

 How to embrace a grassroots approach to CSR

- by Valentina

 

A grassroots, fundamental approach to Corporate Social Responsibility is based on the idea that the impact of companies on society should be focused on the necessities of its stakeholders. These can be assessed by welcoming community principles, considering not only the needs of the CEO and the top executives, but also those of who contributes to raising their voices. 

For this reason, the CSR strategy should be rethought as a BOTTOM-UP, instead of a top-down one. 

To manage to do so, it is mandatory to:

1. UNDERSTAND the needs of the society, which inevitably influence the environment in which companies operate.
2. After that, it is crucial to ENGAGE with consumers, taking into account what they want. In this, social media are the key instrument by which businesses can increase, involve and grasp the requirements of their audience.
3. Then, another important step to take is to REFLECT on the core purpose of the firm and the real necessities of its workers, in order to build coherence between the tools, skills and competences used to achieve the final goal. In such a way, everyone takes a small but active part in the decision making process.
4. Finally, the last thing to do is to RELATE with people, by developing one to one interactions that allow to recognize clearly their preferences and values.
   
   
   

 

By following all these rules, firms are able to deeply understand their stakeholders’ goals and motivations, creating common goals able to mobilize people through the employment of their energy.

The building of these relationships can therefore be considered as a way to get a more conscious, sensitive, engaged and linked organization. 

A grassroots approach has the potential to nurture shared responsibility from all involved stakeholders and to provide the means to elaborate and consolidate an effective CSR programme.

The perfect balance between the satisfaction of citizens and local, community institutions’ needs can be achieved in this way.

But how can firms actually start this process?

By sponsoring and promoting local events, significant for the community they live in and are part of. 

And most importantly, by not limiting themselves to giving money but instead engaging in first person in the activities. In this way the monetary and human resources merge into the same direction of investment, providing the tools to better sustain and develop the community. 

Even if social gains are not easy to be measured and recognized, they should never been underestimated.

As a matter of fact, young consumers of today are always more demanding to firms to have a sustainable footprint and a beneficial social impact.

For theirs and future generations’ tomorrow.

For CSR Projects Companies & Organization Please Email At : communications@heeals.org

Be A Part Of Our International Internship /Volunteering/Volunteer travel program At HEEALS Please Contact Us At : communications@heeals.or Please Come Join Us!

Facebook Page : https://www.facebook.com/Heeals/ 

Twitter Page: http://www.twitter.com/heeals 

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We Request To All The People To Help and Support Our Work .

Please Donate / Support Us In Anyway You Can. Spread Share Support #HEEALS Donation Details Are Below:

DONATORS LOCATED IN INDIA 

Account Number: 002101200566 Bank: ICICI Address: ICICI, Gurgaon Branch Sco-18 & 19 Sector -14, Huda Shopping Center. Gurgaon -122001 RTGS/NEFT IFSC CODE: ICIC0000021

INTERNATIONAL DONATORS Please email: communications@heeals.org Forward this message to your contacts to help this campaign reach its goal! 

Thank you! 

 

Why Corporate Volunteering

Why Corporate Volunteering Is Important !

by Valentina

Corporate volunteering can be considered as a WIN-WIN strategy and initiative with benefits for the environment, the community and the firm itself.

As a matter of fact, this kind of activity improves the reputation of companies, and boosts the motivation of the employees, develops their skills and improves their empathy and team-working attitude.

In such a way, a model of success can be created, linking training, fieldwork and cooperation moments, which can lead to earnings in the long run. There are many PRACTICES through which employees can sustain a greener and environmentally-friendly way of working and living. For example, they could avoid to buy prepackaged water, bringing their own bottle from home, or they could also employ their artistic skills to paint walls. 

Furthermore, since NGOs work non-stop and their staff also have a social life, company’s workers could substitute them during the week, sharing their food and donating their time, while having joy and gratitude back. Firms are more and more keen on realizing corporate volunteering programmes, because they take into account the social commitment of their staff as a valuable resource to share.

Benefits are grasped both by NGOs and their helper, which feel more accomplished and appreciated on the human side and consider themselves as part of the community rather than only of the economic system. 

To sum up, corporate volunteering both creates an impact in the local community and engages employees with CSR efforts.

All this said, it should be remembered that in order to understand how best to start for a corporate volunteering journey, it’s crucial to know what workers want from their volunteering experiences. Once their needs are identified, the firm can work to satisfy them.

·    Corporate volunteering is a way for businesses to enable their employees to give back and contribute to communities.It’s usually accompanied by volunteering time off (VTO) or other policies that empower employees to work with a larger purpose outside of their world of work. Corporate volunteering is a pillar of a company’s corporate social responsibility (CSR) and/or employee engagement strategy. Corporate volunteering programs came about to build more engaged and valued workforces.

Be A Part Of Our International Internship /Volunteering/Volunteer travel program At HEEALS Please Contact Us At : communications@heeals.org Please Come Join Us!

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We Request To All The People To Help and Support Our Work .

Please Donate / Support Us In Anyway You Can. Spread Share Support #HEEALS Donation Details Are Below:

DONATORS LOCATED IN INDIA 

Account Number: 002101200566 Bank: ICICI Address: ICICI, Gurgaon Branch Sco-18 & 19 Sector -14, Huda Shopping Center. Gurgaon -122001 RTGS/NEFT IFSC CODE: ICIC0000021

INTERNATIONAL DONATORS Please email: communications@heeals.org Forward this message to your contacts to help this campaign reach its goal! 

Tt Thank you! 

Why is Corporate Social Responsibility relevant for NGOs?

  Why is Corporate Social Responsibility relevant for NGOs?

   By Valentina

Non-profit organizations’ CSR can be considered as the purest form of social responsibility, since it is not simply a subsidiary activity, but rather their core life purpose.

CSR importance along the years has increased thanks to the necessity of demonstrating companies’ values to outside, contributing in the meanwhile to meaningful impactful sustainable projects that are able to positively shape communities.

The role of consumers is also crucial in this transition towards sustainability, since they are willing to actively support those brands that engage in fair practices.

Thus, always more often firms try to support nonprofits, making philanthropic projects more viable for those cashless organizations and creating long-lasting relationships among them.

But the most important reason why NGOs are crucial is that they are the means by which profit-oriented organizations implement CSR strategies and transform them from ideas into practice.

The worldwide recognition and support of NGOs’ initiatives is given by their strong, fast, low-cost role in the development of a better world, not only improving the economy, but also sustaining social justice, equality of genders  and quality of life. In order to do so, an active participation of citizens in decision-making processes is required.

In India NGOs are numerous and active mostly in health, education and rural development sectors, thanks to the financial support provided by the State, which is concerned about the social welfare of its citizens. These two entities, by working together hand in hand can ensure that millions of people, mostly children, are guaranteed with at least a basic level of education. 

As a result, they had a crucial role in the formulation of policies and laws favoring the poorest and most disadvantaged part of the society, especially in the fight against human trafficking, violence on women and poverty.

Through these rules, people become always more aware of their rights and roles in the community, as well as of the resources at their disposal. They are now more able to face taboos and fight against environment deterioration and pollution.

The input that voluntary, non governmental associations bring, both at country and global levels, encourages involvement, enthusiasm and cooperation of people.

Fortunately, in the last years, there has been an increasing engagement with these kinds of organizations, as both the Government and the market need the partnership of trustful, dynamic and responsible not for profit organizations, thanks to their link and interest for life at grassroots level. Thus, NGOs have quickly become the most useful and effective alternative agencies for development.

Be A Part Of Our International Internship /Volunteering/Volunteer travel program At HEEALS Please Contact Us At : communications@heeals.org Please Come Join Us!

Facebook Page : https://www.facebook.com/Heeals/ 

Twitter Page: http://www.twitter.com/heeals 

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We Request To All The People To Help and Support Our Work .

Please Donate / Support Us In Anyway You Can. Spread Share Support #HEEALS Donation Details Are Below:

DONATORS LOCATED IN INDIA 

Account Number: 002101200566 Bank: ICICI Address: ICICI, Gurgaon Branch Sco-18 & 19 Sector -14, Huda Shopping Center. Gurgaon -122001 RTGS/NEFT IFSC CODE: ICIC0000021

INTERNATIONAL DONATORS Please email: communications@heeals.org Forward this message to your contacts to help this campaign reach its goal! 

Thank You!