Why is Corporate Social Responsibility relevant for NGOs?
By Valentina
Non-profit
organizations’ CSR can be considered as the purest form of social
responsibility, since it is not simply a subsidiary activity, but rather their
core life purpose.
CSR importance along the years has increased thanks to the necessity of demonstrating companies’ values to outside, contributing in the meanwhile to meaningful impactful sustainable projects that are able to positively shape communities.
The role
of consumers is also crucial in this transition towards sustainability, since
they are willing to actively support those brands that engage in fair
practices.
Thus,
always more often firms try to support nonprofits, making philanthropic
projects more viable for those cashless organizations and creating long-lasting
relationships among them.
But the
most important reason why NGOs are crucial is that they are the means by which
profit-oriented organizations implement CSR strategies and transform them from
ideas into practice.
The
worldwide recognition and support of NGOs’ initiatives is given by their
strong, fast, low-cost role in the development of a better world, not only
improving the economy, but also sustaining social justice, equality of
genders and quality of life. In order to do so, an active participation
of citizens in decision-making processes is required.
In India
NGOs are numerous and active mostly in health, education and rural development
sectors, thanks to the financial support provided by the State, which is
concerned about the social welfare of its citizens. These two entities, by
working together hand in hand can ensure that millions of people, mostly
children, are guaranteed with at least a basic level of education.
As a
result, they had a crucial role in the formulation of policies and laws
favoring the poorest and most disadvantaged part of the society, especially in
the fight against human trafficking, violence on women and poverty.
Through
these rules, people become always more aware of their rights and roles in the
community, as well as of the resources at their disposal. They are now more
able to face taboos and fight against environment deterioration and pollution.
The input
that voluntary, non governmental associations bring, both at country and global
levels, encourages involvement, enthusiasm and cooperation of people.
Fortunately,
in the last years, there has been an increasing engagement with these kinds of
organizations, as both the Government and the market need the partnership of
trustful, dynamic and responsible not for profit organizations, thanks to their
link and interest for life at grassroots level. Thus, NGOs have quickly become
the most useful and effective alternative agencies for development.
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