" HEEALS ": October 2022

Tuesday 18 October 2022

What is the Government doing for GRASSROOTS Nonprofit/NGOs?

What is the Government doing for GRASSROOTS Nonprofit/NGOs?

by Valentina

NGOs and nonprofit organizations can only exist thanks to donations from generous people and grants from the Government, which together cooperate to build a sustainable development in the economic, social, ecological and political areas.

When governments become more pluralistic, many of these organizations attempt to build on the new possibilities for citizen participation and NGO policy influence.

Grassroots groups and support organizations help give voice to those that can’t by their own, they play a crucial part in improving democracy and the skills of citizenship essential to healthy societies.

Localized philanthropy is gaining momentum with funders, who are fostering program ownership by empowering local stakeholders.

This approach disrupts the traditional international development framework.

Here are some reasons why the Government should render grants for grassroots NGOs easier, instead of facilitating only big international foundations.

More Ownership: Local nonprofits are ever more engaged in the long-term outcome of their work. As members of the community they serve, they have a strong incentive to find relevant, practical solutions.
Local knowledge: Local nonprofits people have more knowledge about local conditions and context than international NGOs.
Higher Return on Investment: Directly supporting the operations and sustainability of local organizations offers a lower cost structure and a stronger foundation for long-term impact.
Diversification: Funders, like private investors, can increase their chances of reaching a desired impact through a portfolio of local partnerships. This approach creates multiple opportunities for growth and impact.

To do so, a percentage of CSR activities should go to local NGOs, apart from firms’ own and big foundations.

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How to embrace a grassroots approach to CSR

How to embrace a grassroots approach to CSR

- by Valentina

A grassroots, fundamental approach to Corporate Social Responsibility is based on the idea that the impact of companies on society should be focused on the necessities of its stakeholders. These can be assessed by welcoming community principles, considering not only the needs of the CEO and the top executives, but also those of who contributes to raising their voices.

For this reason, the CSR strategy should be rethought as a BOTTOM-UP, instead of a top-down one.

To manage to do so, it is mandatory to:

UNDERSTAND the needs of the society, which inevitably influence the environment in which companies operate.
After that, it is crucial to ENGAGE with consumers, taking into account what they want. In this, social media are the key instrument by which businesses can increase, involve and grasp the requirements of their audience.
Then, another important step to take is to REFLECT on the core purpose of the firm and the real necessities of its workers, in order to build coherence between the tools, skills and competences used to achieve the final goal. In such a way, everyone takes a small but active part in the decision making process.
Finally, the last thing to do is to RELATE with people, by developing one to one interactions that allow to recognize clearly their preferences and values.

By following all these rules, firms are able to deeply understand their stakeholders’ goals and motivations, creating common goals able to mobilize people through the employment of their energy.

The building of these relationships can therefore be considered as a way to get a more conscious, sensitive, engaged and linked organization.

A grassroots approach has the potential to nurture shared responsibility from all involved stakeholders and to provide the means to elaborate and consolidate an effective CSR programme.

The perfect balance between the satisfaction of citizens and local, community institutions’ needs can be achieved in this way.

But how can firms actually start this process?

By sponsoring and promoting local events, significant for the community they live in and are part of.

And most importantly, by not limiting themselves to giving money but instead engaging in first person in the activities. In this way the monetary and human resources merge into the same direction of investment, providing the tools to better sustain and develop the community.

Even if social gains are not easy to be measured and recognized, they should never been underestimated.

As a matter of fact, young consumers of today are always more demanding to firms to have a sustainable footprint and a beneficial social impact.

For theirs and future generations’ tomorrow.